Google Ads vs SEO : Traffic, Cost and Result Comparison

Table of Contents

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) encompasses a set of strategies aimed at elevating your business’s visibility in search engine results pages (SERPs) for specific queries. This involves refining your website and its content to be recognized by algorithms as relevant to particular topics.

Basically for websites SEO plays an important role in achieving success. With a plenty of products and services struggling to get consumers’ attention, businesses engage in strong competition. Google highlights that 29% of users click on the first result in Google listings, with the second and third positions gathering 15% and 11% click-through rates, respectively.

The Clear Correction : Higher rankings lead to increased website traffic, enhancing the valuable conversion of expectation into customers and contributing to overall business success.

Search engines use algorithms to rate content importance, concentrating on key elements such as essential keywords, website usability, source expertise, location, and context. The significance of these factors may vary depending on the nature of the query. For instance, newness is prioritized for news-related queries.

Google, a leading search engine, considers approximately more than 200 factors in its rankings, including keywords, content quality, user experience, mobile friendliness, page load time, and website security. SEO serves as a valuable tool to optimize these aspects of your website, ultimately improving its visibility and performance in search results.

Google Ads

Google created Google Ads, originally referred to as Google AdWords, an effective internet advertising platform. It allows companies to display advertisements throughout the Google Display Network and on Google’s search engine results pages (SERPs). Through the pay-per-click (PPC) Google adverts system, marketers pay on particular keywords to have their adverts show up for people who are looking for similar words.

Types of Google Ads: 

Search Advertisement:

shown on Google’s search results pages for marketers looking for certain, unique keywords.

In essence, text-based advertisements display URLs together with headlines and descriptions.

Display Advertising:

This advertising, which may be seen on websites inside the Google Display Network, comes in text, image, and video formats.

Display advertisements attract visitors’ attention to your business and help you increase client awareness across a variety of websites.

Videos Advertising:

These kind of advertisements appear on YouTube and other websites affiliated with Google; they are either non-skippable or skippable.

Videos that are visually appealing may be used by advertisers to tell their brand’s narrative and highlight their goods and services.

Shopping Advertisements:

These advertisements, which are made for e-commerce companies, provide product pictures, costs, and shop details.

Google Shopping and the Google Search Network both display shopping advertisements.

Advertisements for App Promotion:

These advertisements, which promote mobile apps, invite viewers to download and install the software.

They may be found on a number of Google platforms, such as the Google Play Store and the Google Search Network.

The PPC model used by Google AdWords means that you only have to pay when consumers click on your advertisement. The fact that you only pay for real results with Google Ads instead of the moment, as with newspapers, billboards, and other traditional advertising techniques, makes it a more profitable marketing platform in that view.

Yet a pricing mechanism is used by Google Ads. It follows that each time a user clicks on your advertisement, you will have to pay on the most relevant keywords and pay the agreed upon amount.

Your chances of achieving sales will rise if you can attract targeted visitors to your website with the use of SEO and Google Ads. Nevertheless, there are a few important differences between the two since they concentrate on different marketing initiatives.


When you put the right strategies into action, SEO will bring visitors to your website on a constant basis. To create the greatest SEO plan, you can always seek the help of businesses like Soharon SEO team, or any other.

Traffic from Google Ads is only generated while the advertisement is performed. The traffic stops completely when you stop.


You must spend money on the right tools or services if you want to use SEO, and they might cost up to a year.

For Google Ads, you are charged when a user clicks on your advertisement; for YouTube Ads, you are charged per watch. However, if you are in a competitive field, you may have to spend much more for a click due to the pricing structure.


If you go with SEO, you’ll have to wait a little while to get the results you want since you have to improve your website, create interesting content, and gain useful backlinks.

Results from Google advertisements may be seen instantly. All you have to do is create the advertisement and place a high enough price for your goods to show up in the listings.

Select the Better One

After learning about SEO and Google AdWords, it’s time to decide which is best for your company. You must take into account your existing goals, planned reach, accessible funds, and available time in order to respond to this question.

If you want to raise brand awareness or generate consistent, long-term traffic, SEO is the ideal digital marketing approach. Before you get the results you want, you will need to be patient and stick to a logical SEO plan.

A few of the lengthy SEO tasks include developing a highly functional website, tailoring it for relevant searches, producing new, interesting content, and developing backlinks.

Google AdWords is what we would suggest for someone looking for quick leads and sales. But advertisements aren’t everything. It is still necessary to have an easy-to-use website so that customers can locate what they’re looking for and complete the transaction.

In order to save time on searches, your advertisement should direct interested parties to a landing page or product page rather than homepages.

Additionally, you must continuously assess the Ad’s effectiveness and make the required modifications to propel it forward.


The differences between SEO and Google Ads are visible and each is more suitable for a particular kind of marketing. In order to get the most the benefits of each marketing strategy for your company, it is crucial to understand when to use each one.

While SEO is best suited for existing companies seeking medium-sized development, Google Ads may appear better for brand-new websites. The first option is mainly concerned with growth, while the second is more concerned with results.

But keep in mind that they don’t exclude one another. If you have sufficient funds and time, you should look into the possible benefits of SEO and Google AdWords for your company. Contact us for now to know about the importance of Google Ads and Google Ads Agency services for your company development. 

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