What are google ads and How does it work?

Are you a person who is always using google for everything. So you might see some advertisements on your searching page.  Yeah that is Google Ads.

There are different varieties of Google Ads. But we know about less. In this blog we get knowledge about what is Google Ads, and How it work and types of Google Ads.

Let’s take a step into it

Table of Contents

What are Google Ads?

Google Ads, basically known as Google AdWords, is an online advertising platform for small scale to large industry people developed by Google. And it allows businesses to create and run ads that appear on Google’s search engine and other Google properties. The ads can also appear on websites within Google’s Display Network.

For company owners, regardless of size, Google AdWords is a vital and effective tool for reaching their target market and promoting goods and services. It is a strong and flexible advertising solution that allows advertisers to concentrate on their targeted customers based on variables like location, device, demographics, and user behaviour.

And Google Ads helps you to reach your destination within a short period when you use the platform in correct way.

Benefits and Usage of Google Ads:

Some of the usages of Google Ads

Search Engine Marketing(SEM)

Advertisers use Google Advertisements to bid on keywords applicable to their business. When users search for those keywords, the advertisements appear at the top or bottom of the search results(SERP).

Display Advertising

Google’s Display Network allows advertisers to place visual advertisements on a wide network of websites, reaching users who may be interested in their products or services.

App Promotion

For mobile apps, Google Advertisements allows advertisers to promote their apps across different Google properties, including the Play Store and other apps within the network.

Some of the Benefits of Google Ads

Focus on Targeted Advertisement

The main thing in advertising is, first you need to focus your audience needs and requirements. Google Advertisements allows advertisers to target specific and unique factors similar as keywords, position, demographics, interests, and more. 


Google Advertisement operates on a pay- per- click( PPC) model, which means advertisers only pay when someone clicks on their advertisement. This is a very cost effective method, so that small scale people can benefit by this way.

Flexibility and Control

Advertisers have control over their budgets, allowing them to set monthly or yearly spending limits. So, advertisers can easily pause their ads when they no longer need to appear and advertisers can resume their ads when they need to appear on google.

Quick Results

Comparing to some traditional advertising styles like printing an advertisement pamphlet like etc, Google Advertisements can show a better result in a short time period that helps to develop your business and turn your brand a popular one. Once a crusade is set up, advertisements can start appearing on Google’s hunt results and other mate spots nearly incontinently.

Global Reach

Google is a global platform, and Google Advertisements allows businesses to reach a  different followership around the world. Advertisers can target specific countries, regions, or indeed original areas.

Google Ads Types:

Google App Advertisements

Google App Advertisements is created to stimulate mobile management across various of google based lines, like google search network, display network, play store and youtube. You can get the related audience with your mobile app by using google app advertisements. Only thing we want to do is add important components, like photos, attractive text. And also google can handle the automated creation of several ad types. 

Google Search Advertisements

Google Search Advertisements pop up on the Search engine results Page(SERP) when users enter keywords.  These advertisements give a direct and fast way to reach users who searching information, products, or services, making them an important tool for driving targeted business to websites.

Google Shopping Advertisements

Google Shopping Advertisements show products with rich and attractive image with  prices, and business information directly on the Google search results page. These advertisements, frequently displayed in a circular format, allow e-commerce businesses to present their products visually, making it easier for users to compare prices and features at a regard. Google Shopping Advertisements are a precious tool for retailers looking to boost online deals and enhance their visibility.

Google Videos Advertisements

Google Video Advertisements are displayed on YouTube, Google’s video sharing platform, and across the Google Display Network. Advertisers can make engaging video content to capture the attention of their target followership, whether through in- stream advertisements before or during videos, large advertisements of short duration, or display advertisements within YouTube search results. 

Google Display Advertisements

Google Display Advertisements pop up  on websites within the Google Display Network, which includes a vast array of partner sites and apps. These visually attractive banner, image, and textbook advertisements enable advertisers to reach a broad followership by targeting specific demographics, interests, and actions. 

How Google Ads Works? 

Ad Groups

Within each and every move, you create ads groups. Ad groups contain a set of advertisements and keywords that are related to a specific theme or product or service.


You can choose your keywords that is suitable to your business that you want to spark your advertisements. When users search for those keywords on Google, your advertisements may be shown.

Ads Creation

You can create text, image, or video advertisements to be displayed when someone searches for your chosen keywords. Ad content should be relatable and suitable to attract guests.

Ad Deal

When someone searches on Google using terms related to your keywords, an Ad deal takes place. Google evaluates several factors like bid amount, ad relevance, and the quality of the ad landing page.

Ad Rank

Advertisements are ranked based on a combination of bid amount and ad quality. The higher your ad rank, the better your ad’s position on the search results page.

Google Ads – Worthy or Not

The value and benefits of Google Ads mainly based on the unique goals and strategies of the advertisers. Advertisers searching to improve their online appearance, website traffic and leads generation, for all kinds of needs and requirements, Google Ads can be a remarkable and effective tool.

Google Ad’s big reach and targeting skills enable advertisers to make a connection with their highly needed and relevant audience. Still, the capabilities of Google Ads also hinges on factors such as keyword selection, ad quality, and budget allocation. 

Cost for Ads

The cost for the Ads may vary, it totally depends on some elements, including advertisers occupation, location, main keywords and choosing the options.

Basically Google Ads works on Pay per Click model, which means advertisers need to pay every time their advertisement clicked by the users.

Businesses often pay 1 to 2 dollars(aed) for each click on search advertisements and display advertising cost less than 1 dollar.

Your budget can range from as little as 50 dollar per month to hundreds of dollars for larger campaigns because Google AdWords charges are not set and can change depending on demand.

Are You Ready to Start a Google AdWords?

The first step in displaying advertisements on Google search is to create a campaign and set up your Google advertisements account. 

Creating your ad text, choosing your target keywords, budgeting, and outlining your campaign goals are all part of the process. 

However, you should develop an advertising plan based on competition analysis much earlier. 

Consider this:

Which keywords are being searched for by other companies?

What type of text do they use in their advertisements?

What is the cost of an advertisement click to them?

You may gain a deep awareness of your competitors’ advertising approach by studying the Advertising Research reports. This helps in the creation of Google paid search ad campaigns that are optimised for relevance, quality, and affordability.

Start doing free research on advertising now with Soharon. With the help of our Google ads agency Dubai you can do Google search advertising campaigns properly.

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