The Secret to Reducing Your Google Ads CPC While Boosting Conversions
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When used properly, Google Ads may be a very powerful marketing tool. However, a common problem for many companies is controlling their Cost-Per-Click (CPC) and still getting significant conversions. It may seem impossible to balance increasing your CPC without reducing conversions, but you may do both with the appropriate tactics. In this article, we’ll look at how to reduce your Google Ads CPC and increase conversions.
Use long tail Keywords
One of the first things you should consider when reducing your cost per click is the keywords you are bidding on. Phrases of four words or more are sometimes referred to as “long tail keywords.”
Long-tail keywords often have fewer searches associated with them, and there is less bidding competition. As a result, they are typically far less expensive than their shorter, broader keyword equivalents.
Negative Keywords: Use negative keywords to clear out pointless traffic that costs you money but doesn’t result in sales.
Bid Modifications: Modify bids per your campaigns’ results. For instance, you may raise bids when conversion rates are high and lower them on underperforming devices or locales.
Boost Your Rating for Quality
Increasing your Google Ads Quality Score is one of the best strategies to lower your CPC. Ads that are valuable and relevant to users are rewarded by Google with a higher Quality Score, which reduces the cost per click.
How to Raise Your Rating for Quality:
Relevant Keywords: Verify that your keywords closely relate to the content of your landing page and the ad copy. The higher your Quality Score, the closer the contest.
Ad Relevance: Make very targeted ad groups with advertisements that are specifically matched to the terms you have selected.
Landing Page Experience: Make sure your landing page is responsive, loads rapidly, and offers something of value.
Get More Relevance for Your Ads
Any seasoned PPC manager can selecting effective advertising requires careful consideration of relevancy. When creating your campaign, pay close attention to relevance since this is another factor that Google will take into account when determining the quality score for your keywords and advertisements.
Relevance affects the conversion rate as well. Although using unrelated keywords to drive visitors to your website may improve traffic, it will also raise bounce rates, which proves to be ineffective and can even harm your efforts.
It’s easy to determine whether your advertising is relevant. To view the advertisement, simply choose the keywords tab and move your cursor over each keyword’s speech bubble.
Include keywords from the ad group in the title and description of your advertisements if you discover that they need to be more relevant. By doing this, you can make sure that your landing page has the best possible relevance to the term.
Make Use of Ad Extensions to Increase Visibility
Your advertising will appear more strongly using ad extensions, which can increase click-through rates (CTR) and lower your cost per click (CPC). They help you in attracting in more qualified leads by giving you more details upfront.
Useful Extensions for Advertisements:
Sitelink Extensions improve the relevancy of your advertisement by enabling viewers to go straight to other pages on your website.
Using a call extension may put you in direct contact with potential clients and increase conversions if your business depends on phone calls.
Enabling customers to view product prices, is especially helpful for eCommerce organizations as it drives more relevant clicks.
Utilise Various Match Types:
Your keywords should be as specific as feasible if you are starting from a little starting point budget.
Regardless of your budget, choosing the Broad Match kind is rarely advised; on the other hand, employing just the Exact Match type may allow you to stay inside your given expenditure limit while still achieving the maximum conversion rate.
Incorporating Phrase Match and/or Broad Match Modifier keywords into your ad groups will choose more relevant but broader keywords, which are probably less expensive than precise phrases.
Make Use of Conversion Rate Optimisation (CRO)
Increasing the proportion of visitors who finish a desired activity on your website is the main goal of CRO. You may spend less on clicks when your landing page is optimized for conversions, as there is a greater likelihood that each click will result in a conversion.
It’s not necessary to risk money to increase conversions while lowering your Google Ads CPC. You may maximize the effectiveness of your Google Ads campaigns by concentrating on raising your Quality Score, optimizing keywords, utilizing ad extensions, fine-tuning audience targeting, experimenting with ad text, and stepping up your conversion rate optimization efforts. When you implement these tactics right now, you’ll see a drop in your ad spend and an increase in your conversion rate.
